About Felicia
I spent years building growth behind the scenes. Now I’m putting that experience under my own name.
Direct. Curious. Commercially minded. Serious about execution.
I began my career in customer support at Brian Tracy’s company and worked my way into marketing leadership.
That path gave me a view of the entire business: what customers say, what makes them buy, where teams lose momentum, and what it takes to turn a good strategy into real execution.
Since then, I’ve built my career behind the scenes of expert-led businesses and established brands. My work has included offers, launches, evergreen campaigns, customer journeys, direct-response marketing, CRM systems, automation, partnerships, product development, and the processes teams need to deliver it all.
I tend to see connections other people miss.
When a company says it needs more leads, I want to know what happens to the leads it already has. When an offer is underperforming, I look beyond the copy to the positioning, audience, format, sales path, and customer behavior. When a team asks for another tool, I examine the process the tool is supposed to support.
That’s why Growth Systems Architect fits the work. I identify the gaps costing a business revenue, time, and opportunity, then help design and implement the system that solves the right problem.
Experience across the full growth system.
My work spans business growth, personal development, health and wellness, high-value services, and expert-led brands. I’ve contributed to work involving recognized leaders including Brian Tracy, Rich Schefren, Mike Filsaime, Marisa Peer, Dr. Mike Moreno, Mike Koenigs, and others.
For much of my career, my best work lived inside other people’s brands. This website gives that experience a home under my own name.
What matters to me now.
I care about the details that affect performance, but I don’t believe complexity is a sign of intelligence. The best system is the one a company can operate, measure, and improve.
Today, I work with established service-based companies that want more than recommendations. They want someone who can understand the whole problem, identify the highest-value move, and help build what comes next.
Contact Felicia